Posts Tagged ‘social networking’
Using Kooiii social media search to promote your business.
How to promote your business using Kooiii Social Media Search
Kooiii social media search looks like hundreds of Twitter clones on the outside to some extent, but the inner workings are webmaster or online business owner's dream. A powerful media system allowing the sharing of video, photo, links, and information persist in Kooiii along with the ability to build networking groups and actively communicate with clients and prospects.
There is a way to fail using Kooiii for your business.
If you make your account about running SPAMMY Advertisements instead of building respectful relationships based on good information you will fail. You will not find a following of anyone interested in what you are putting out, you will only find other SPAMMERS.
Twitter is a prime example of how a marketer can succeed or fail.
Two marketers can have 5,000 Twitter followers each and one reports no sales while the other reports and average earnings of $5 per month per follower. The one who failed sends nothing but one line text ad style links to the program they are promoting that day, the other sends jokes and industry news and seldom sends a link, heck maybe 4-5 business related links in a month.
The failing Twitter user checks daily to find 400 new direct messages, not one of them asking about their program or having anything but a one line text ad and a link. The same so called marketing that they are failing with returned 400-500 times a day. They look at their board and see more links and offers and no jokes, not family stories etc…
The $5 a month per contact guy has a direct message list of people asking “How was your day?” or “That thing you mentioned does it work?”, etc.. The contacts are knowledgeable about their programs and interested in the offers and because they are dealing with real followers on a respect based interaction they get clues like asking Mary how her trip to Florida was last week to use as ice breakers and conversation makers.
The secret is in the soft sale through brokering information.
Our Spammer never get's ahead because people now days tune out ads. You buy TiVo to record regular TV and watch with no commercials, order paid movie channels to see movies uninterrupted, run pop up blockers, anti spam, and ad blockers on the computer, and have turned away from the newspaper in favor of the blog.
The web is built around information, tons of it without serious distraction. By targeting the niche your business is in and supplying related videos, photo diagrams, graphic, stats, and links to informative sources you can periodically slip in a link and say, “Hey I recommend this resource.” and see immediate sales and results. In fact that set up alone will bring you into that $1-3 per follower earnings range as you brand yourself as a expert in your field.
Taking it to the next level involves fun and laughter.
A pure niche promotion is a great way to attract dedicated followers looking for targeted information. You become a professional resource they will use often. There is however a saying in sales and that is get them to laugh and you can get them to buy. Social media is a relationships tool. You build more then just contacts you build friendships and trust, if you do it right.
By sharing the periodic funny video, joke, or some of that personal junk like, “Wow we ate at Red Lobster last night and Jenny spilled her beer on the waiters shoes.” will help your followers see the human and know the real you. It's a proven fact that when a boss tells you to check into a professional resource you will go at it with less enthusiasm and a lower preconception then if a friends says to try that new restaurant in town. The level of trust and personal attachment involved will help down the line.
By building friendships and a personal connection the trust evolves and will create an even higher sales conversion. Instead of it being a resource like WiKi saying related info can be purchased here, it's my friend Bob says this changed his life. Social media works like that.
Beyond Social media though, Kooiii is also a World Class Search Engine, along the way, while you are chattering and posting, building relationships and making friends, every post hits the front page of a major search provider instantly, even if it only last a few seconds. From there it becomes a link no more then 2-4 clicks away from the front page of a growing authority on anything.
The RSS Feeds system pings dozens of RPC engines with each post. The active site search will also put your opinions a search away from interested and interesting people. Everything you put into the system immediately changes Kooiii Social Media Search and guides it's direction.
Using Kooiii's social networking and search tools properly will build decades of success, we are still new and getting started today puts you light years ahead of the member who joins the family tomorrow.
Andy Anderson
Sr. Partner
Velocity Marketer
Owners of Kooiii Social Media Search
Sphere: Related ContentSocializing your site to Success
The face of the internet is changing and for many sites it will be time to make massive changes or face extinction, advertising and good content will not be enough to guarantee survival it will require a lot more effort on the part of site owners in order to maintain traffic numbers and positioning on the search engines.
It will be important that site owners and webmasters ensure that evey piece of content on their sites is also registered on as many social networks as is humanely possible, the greater the saturation of pingbacks from the social networks the better they can expect their sites to perform, of course this means tons of extra work.
SEO and site submissions will fade in importance replaced by social bookmarking and good marketing practices, various forms of advertising will still be a strong influence in a sites prominence on the internet but without the addition of social linking sites will suffer badly in the coming year.
Socializing your site will entail a little more than simply installing one of the many social bookmarking scripts though, site owners and webmasters will need to establish a strong presence within each network, building friendships and groups of followers, these are extremely important as these same people will be the driving force behind your sites promotion and the root source of your sites traffic, initially you will need to establish your self within the network and it is a good idea during the first few weeks to post often but avoid any direct advertising of your sites, many networks will only allow advertising is certain locations and it is imperative you stick to their rules or face being banned.
When joining a network it is always a good idea to use your real name over an alias and where possible a photo of yourself (I suggest a good clear head shot photo over a full profile as it allows viewers to look into your eyes and establish a sense of trust).
Avoid making outlandish claims and avoid conflict at all costs, you can still prove your point with out getting nasty and gutter talk will upset more than just the person it's aimed at, be polite at all times and remember you are trying to build respect and trust, it will pay off in the long run as people begin to see you as a pillar of the society.
Once you have established your self within these communities it's time to look at ways you can promote your sites, my favourite is to include links within my signature as this will be seen in all areas of the network and in most is not deemed to be against the rules.
There are 4 main traffic areas in most social networks where you need to be very active these are
- The Network Forums.
- The Network Article section
- The networks Groups
- The Networks Blogs
Most networks also have a classified section however i would not waste time or money there as people generally visit a social network to meet people and gain information not to visit the classifieds (would you go to the swim pool to do your grocery shopping ?).
Posting articles in a social networks article system or blog system needs to be done right in most cases you will be allowed to use some html and this is very handy as it will enable you to put links to relevant articles on your sites within these postings, forums and group areas are normally controlled more rigidly and posting of links is generally frowned upon so you will need to rely on your signature to get people to your sites.
Performed correctly social bookmarking will rocket your sites value and turnover, it will expose your products and services to millions of users and with the launch in 2010 of Googles Caffeine search system and personalised search will see it gain page 1 on a regular basis across a much wider range of queries, You will be seen as an authority figure in your field and could even see approaches from other companies wanting you to feature on their pages and in their publications.
As a webmaster your New years resolution should be to become hyper active as a social networker and Survive the coming Netquake.
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