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Posts Tagged ‘SEO the end of an era’

2010 will go down in Internet history as the year SEO died, with the looming release of Googles Caffeine and Personalised Search the death bells are sounding for what has been the backbone of Internet life.

Meta data and code structure will become almost redundant under the new systems as sites are positioned on their traffic numbers and content popularity, traffic figures will be determined by the use of google analytics primarily and while the numbers can be artificially inflated by the use of traffic exchanges and surf bars it should be noted google will discount this traffic and possibly penalise sites found using these methods.

Site owners will be encouraged to use good Marketing , Advertising and Social bookmarking methods to deliver traffic, For SEO companies this means changing their operations away from on page optimization techniques over to Search Engine Marketing and Social Marketing Optimization, In some cases it will mean complete re-training of their staff to encompass the new requirements.

The new system may also see the demise of the page rank system as we know it with sites being ranked on their position in the results rather than on their code structure,meta data and content.

The reshuffle will certainly upset some site owners as they lose their coveted page 1 positions replaced by sites that have good followings in the social area but have had very little SEO performed, it's not all gloom and doom though caffeine and personalized search will prove a fairer system for site owners.

Site structures will also change as site owners realise that using a blog based cms offers a fast track into the new Search results, sites using scripts like wordpress will find meeting the new requirements a breeze thanks to the scripts adapability and ability to encompass social bookmarking, these sites are also much faster to load and certainly much easier to maintain and keep up to date.

certain SEO aspects will still be required like keywords,descriptions,alt tags and titles but using a blog based script allows the site owner to manage these without having to pay an expert, adding and updating site content is also much easier requiring only basic knowledge and the ability to use a wysiwyg editor which is normally built into the script.

So why has Google decided to kill off SEO, well as the demand for greater speed and delivery of information grows it has seen the need to change how we access that information and how we find the sites carrying it, the Search algorithms have grown more and more complex over the years and still struggle to deliver relevant material, SEO has been largely a game of guesswork between seo companies, webmasters and Google which further corrupts the results delivered to the public, under the new system much of the guesswork is gone companies will have a clear understanding of what they require to gain good positions in the search results and their regular users will play a big part in how well their site performs, results will become more relevant for the user based on their surfing habits and we should see an increase in overall speed as sites become more user friendly.