Posts Tagged ‘ads’

Taking on Google by not fighting Google.

Since announcing KART Ads from Kooiii the other day we have received quite a bit of feedback of which the biggest comment seems to be how massive the Google monopoly is on online advertising. The detractors all say we are too small to be competitive and like most other advertisers we will be crushed by them.

When thinking about launching a advertising delivery service such as KART in a Adsense/Adwords riddled web, you need to have the right mindset. KART is not designed to compete with, or replace Google. Our program is designed though to attract the users that Google doesn't already have.

Publishers wise we are looking for those websites where the webmaster has either played the Google game and been burned, often deleted on a minor infraction which can even happen after a fresh rules change that you missed. We seek those who have tired of trying to modify their content to meet Google's demands, and run their site's in Google's desired image. In short those who are tired of jumping through hoops for pennies on the dollar.

We also are looking for the Google Losers who had little to no budget for the paid advertising you practically have to have in order to promote a site and show Google ads. These folks use free traffic sources but because free doesn't pay Google , the Big G has labeled these sources as click fraud regardless of there being absolutely no truth to that claim.

So what about advertisers, how do we get them from Google's clutches?

Adwords cost a lot of money and even major corporations are finding a lot less of that laying around. Part one of capturing our target of 1% of Google is to offer lower fees for better service. We keep our cost low by not focusing on major corporate perks like in video ads and those Flash inter-actives that some ad companies say are great but a growing number of ad blockers refuse to allow. Instead we focus on the core of effective online advertising in a affordable platform that also opens up the world's largest market which is found in the small business owners who can not afford to pay 1-5 dollars per visitor to their website.

Granted we are a small ad server at this time and as we grow bids will rise, but currently a small business advertiser can come to KART Ads and get 3,5,15 or more visitors to their website for the cost of one on Google. Fact is Big G is not that hard to hang out with, even MySpace and Facebook have begun branching out, Twitter don't seem to see them as viable, and they leave a lot of the advertising market on the table because they cater to corporate interest over the mom and pop shop.

KART is Kooiii Accurate, Responsive, and Targeted Advertising, we invite you to come over and see the KART Ads difference.

Andy Anderson

Sr. Partner

Velocity Marketer/Kooiii/KART/

Sphere: Related Content

 

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Pay Per Click advertising just got more affordable with minimum 3 cent bids on targeted visitors from the Velocity Network which includes our network of websites including both Easy Search Live and Kooiii search engines, our PR5 directory, Gr8t4Games, My Viral Blog, and other high traffic websites we own. In addition we have a growing network of publisher websites to provide advertising on targeted content sites as well.

Double Dollars is a special offer to new advertisers that will double your initial spend up to $150. We have a low minimum account funding option starting at just $20 so running a test account of $20 in advertising will give you a budget of $40 in pay per click ads.

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