Archive for the ‘Search Engine News’ Category
Using Kooiii social media search to promote your business.
May 27th, 2010 | 
Author: How to promote your business using Kooiii Social Media Search
Kooiii social media search looks like hundreds of Twitter clones on the outside to some extent, but the inner workings are webmaster or online business owner's dream. A powerful media system allowing the sharing of video, photo, links, and information persist in Kooiii along with the ability to build networking groups and actively communicate with clients and prospects.
There is a way to fail using Kooiii for your business.
If you make your account about running SPAMMY Advertisements instead of building respectful relationships based on good information you will fail. You will not find a following of anyone interested in what you are putting out, you will only find other SPAMMERS.
Twitter is a prime example of how a marketer can succeed or fail.
Two marketers can have 5,000 Twitter followers each and one reports no sales while the other reports and average earnings of $5 per month per follower. The one who failed sends nothing but one line text ad style links to the program they are promoting that day, the other sends jokes and industry news and seldom sends a link, heck maybe 4-5 business related links in a month.
The failing Twitter user checks daily to find 400 new direct messages, not one of them asking about their program or having anything but a one line text ad and a link. The same so called marketing that they are failing with returned 400-500 times a day. They look at their board and see more links and offers and no jokes, not family stories etc…
The $5 a month per contact guy has a direct message list of people asking “How was your day?” or “That thing you mentioned does it work?”, etc.. The contacts are knowledgeable about their programs and interested in the offers and because they are dealing with real followers on a respect based interaction they get clues like asking Mary how her trip to Florida was last week to use as ice breakers and conversation makers.
The secret is in the soft sale through brokering information.
Our Spammer never get's ahead because people now days tune out ads. You buy TiVo to record regular TV and watch with no commercials, order paid movie channels to see movies uninterrupted, run pop up blockers, anti spam, and ad blockers on the computer, and have turned away from the newspaper in favor of the blog.
The web is built around information, tons of it without serious distraction. By targeting the niche your business is in and supplying related videos, photo diagrams, graphic, stats, and links to informative sources you can periodically slip in a link and say, “Hey I recommend this resource.” and see immediate sales and results. In fact that set up alone will bring you into that $1-3 per follower earnings range as you brand yourself as a expert in your field.
Taking it to the next level involves fun and laughter.
A pure niche promotion is a great way to attract dedicated followers looking for targeted information. You become a professional resource they will use often. There is however a saying in sales and that is get them to laugh and you can get them to buy. Social media is a relationships tool. You build more then just contacts you build friendships and trust, if you do it right.
By sharing the periodic funny video, joke, or some of that personal junk like, “Wow we ate at Red Lobster last night and Jenny spilled her beer on the waiters shoes.” will help your followers see the human and know the real you. It's a proven fact that when a boss tells you to check into a professional resource you will go at it with less enthusiasm and a lower preconception then if a friends says to try that new restaurant in town. The level of trust and personal attachment involved will help down the line.
By building friendships and a personal connection the trust evolves and will create an even higher sales conversion. Instead of it being a resource like WiKi saying related info can be purchased here, it's my friend Bob says this changed his life. Social media works like that.
Beyond Social media though, Kooiii is also a World Class Search Engine, along the way, while you are chattering and posting, building relationships and making friends, every post hits the front page of a major search provider instantly, even if it only last a few seconds. From there it becomes a link no more then 2-4 clicks away from the front page of a growing authority on anything.
The RSS Feeds system pings dozens of RPC engines with each post. The active site search will also put your opinions a search away from interested and interesting people. Everything you put into the system immediately changes Kooiii Social Media Search and guides it's direction.
Using Kooiii's social networking and search tools properly will build decades of success, we are still new and getting started today puts you light years ahead of the member who joins the family tomorrow.
Andy Anderson
Sr. Partner
Velocity Marketer
Owners of Kooiii Social Media Search
Sphere: Related ContentHow to take on Google Adsense and win.
Taking on Google by not fighting Google.
Since announcing KART Ads from Kooiii the other day we have received quite a bit of feedback of which the biggest comment seems to be how massive the Google monopoly is on online advertising. The detractors all say we are too small to be competitive and like most other advertisers we will be crushed by them.
When thinking about launching a advertising delivery service such as KART in a Adsense/Adwords riddled web, you need to have the right mindset. KART is not designed to compete with, or replace Google. Our program is designed though to attract the users that Google doesn't already have.
Publishers wise we are looking for those websites where the webmaster has either played the Google game and been burned, often deleted on a minor infraction which can even happen after a fresh rules change that you missed. We seek those who have tired of trying to modify their content to meet Google's demands, and run their site's in Google's desired image. In short those who are tired of jumping through hoops for pennies on the dollar.
We also are looking for the Google Losers who had little to no budget for the paid advertising you practically have to have in order to promote a site and show Google ads. These folks use free traffic sources but because free doesn't pay Google , the Big G has labeled these sources as click fraud regardless of there being absolutely no truth to that claim.
So what about advertisers, how do we get them from Google's clutches?
Adwords cost a lot of money and even major corporations are finding a lot less of that laying around. Part one of capturing our target of 1% of Google is to offer lower fees for better service. We keep our cost low by not focusing on major corporate perks like in video ads and those Flash inter-actives that some ad companies say are great but a growing number of ad blockers refuse to allow. Instead we focus on the core of effective online advertising in a affordable platform that also opens up the world's largest market which is found in the small business owners who can not afford to pay 1-5 dollars per visitor to their website.
Granted we are a small ad server at this time and as we grow bids will rise, but currently a small business advertiser can come to KART Ads and get 3,5,15 or more visitors to their website for the cost of one on Google. Fact is Big G is not that hard to hang out with, even MySpace and Facebook have begun branching out, Twitter don't seem to see them as viable, and they leave a lot of the advertising market on the table because they cater to corporate interest over the mom and pop shop.
Andy Anderson
Sr. Partner
Velocity Marketer/Kooiii/KART/
Sphere: Related Content
